STUDENT BRAND

MANAGER

Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH. They have about a 38% market share, and it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Student Brand Managers are in direct contact with various consumers and customers, inviting product trial, helping establish Red Bull consumption in diverse occasions, supporting our sales teams, working with renowned athletes and of course ensuring an unforgettable brand experience for consumers at Red Bull events.

I was Responsible for driving Red Bull’s marketing strategies through the promotion and engagement of consumers in Saskatchewan: specifically with Universities and College’s across the province. Connecting students and business with the brand and products we offer through fun, organic and creatives ways to drive awareness and sales. I helped grow the user base by inviting consumers to try Red Bull through product sampling during unique experiences. I coordinated and built an innovative campus plan which engaged students and brought the brand to life. I also created relationships with local sales account managers and ensured Red Bull is available and visible across bars, restaurants, and campus clubs.

Want to learn more about Red Bull? Click here.